Food product labels play an important role in attracting customers. Whether you are a large or small company, it is in your best interest to have a product label. Large corporations spend thousands of dollars in marketing research to determine what size, ink colors and information should be used on their label(s). It’s the label that sells the product!
Call Barcode Southwest! Let’s discuss ways we can help you design your food product labels.
Food Product Labels: Important Considerations
Food product labels are a must. There are three important food label product considerations:
- Product Information.
- Label Design.
- Label Material.
Depending on the size of your company, industry regulations will drive the types of information on your food product labels. Important product-specific information will help your customers make intelligent buying decisions. Let’s start with this simple check list:
- Product name.
- Manufacturer’s name, address and phone number.
- Nutritional Facts.
- Net Weight.
As a reminder, your required information may vary depending upon the size of your company and governing regulations.
Your food product labels have two purposes. First, you want to catch the eye of your customers. Next, you want to educate your customers about your product.
Your label design will depend upon the following four factors:
- One factor is long term information such as company brand and/or colors.
- A second factor is your short term information that may be seasonal.
- The third consideration is the size and shape of your packaging or container.
- Finally, the amount of information you need to help educate your customers. This may be your most challenging task. 🙂
Label Materials and Adhesives
All food product label materials are not equal. Most food production facilities have different environments. Therefore, the type of label material is extremely important.
There are three factors to consider:
The first factor is the environment. A cold/ humid environment will require the label that has a different adhesive than an environment that is dry and at room-temperature.
The second factor is label application. Will your label be hand or machine applied? These two methods may require a synthetic material as well as a different adhesive.
The final factor is longevity. Will your product ship right after production? Will it sit on the shelf until needed? Once received, how will your customer handle the product?
Now you are ready to start your Food Product Label Design !!!
Call Barcode Southwest at 1-888-764-9965 to see how we can help you effectively use food product labels to grow your company. Or complete our contact form!
Barcode Southwest is a premier supplier of barcode printers and labels for a wide range of industry applications. We supply to clients all over the Southwest region of the U.S., including, but not limited to, Houston, TX, Austin, Dallas and San Antonio.
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Posted April 29, 2019 By Lucy